Kenya Red Cross Society recognized at 2017 Africa Public Relations Association
The Kenya Red Cross Society (KRCS) was recognised for its public relations and communications work in Kenya during the just-concluded SABRE (Superior Achievement in Branding, Reputation and Engagement) Awards, held during the Africa Public Relations Association annual event in Casablanca, Morocco, from 10 to 12 May 2017.
The KRCS was recognized for its mobile app in the Marketing to Consumer New Product category, the Volunteers Awards in the Special Event category, and the Social Media campaign category that recognized the #TreeChallenge Campaign, #EndSchoolFires Campaign, Huruma building collapse, Measles-Rubella Immunization Campaign and KRCS Shinda Washinde Raffle.
“It gives me great pleasure to congratulate the entire Kenya Red Cross Society fraternity and family for this recognition at the Pan-African stage,” said Dr. Abbas Gullet, Secretary General, KRCS.
“I am very proud to be part of the winning team. Well done to our staff and volunteers, these recognitions are for you, true heroes and heroines. Long live Kenya Red Cross Society,” added Dr. Gullet.
KRCS held its National Volunteers Award event in 2016, in line with its volunteer recognition and motivation scheme. The volunteer awards recognized and rewarded members, volunteers, groups, institutions and organizations that made special contributions and offered exemplary services to the alleviation of human suffering and volunteering in Kenya.
The national society also launched an App – Kenya Red Cross App – that allows users to receive timely and life-saving information during emergencies. The KRCS App puts Kenya at the forefront of using technology to bring humanitarian services closer to the people of Kenya.
Also in 2016, KRCS rolled out social media campaigns to promote key initiatives. These included, a nation-wide Measles-Rubella Immunization Campaign, which targeted 19 million children between 9 months and 14 years. KRCS equally employed the use of SMS (text message) broadcasting to raise awareness to millions of Kenyans, through the two largest mobile networks in Kenya.
Further, in a bold move, KRCS engaged in the #TreeChallenge Campaign, which focused on planting five million trees in one hour. This social media campaign reached thousands of Kenyans. When secondary schools were being burnt down, KRCS launched the #EndSchoolFires Campaign on social media, and which raised awareness on the need to stop the school fires. This hashtag trended for some time.
In addition, KRCS also engaged with the public following the collapse of a building in Huruma, Nairobi. Lastly, the social media action around the Shinda Washinde Raffle has raised and continues to raise awareness about the need for financial resources for the humanitarian work of the KRCS.
“Our goal has always been to serve communities and such recognition will serve as motivation to even do more,” concluded Dr. Gullet.
The SABRE awards is an annual event of the Africa Public Relations Association.
By Noellah Musundi, Kenya Red Cross Society