Chonyi Youth Group Trained on their Livelihood Venture
“The training was great. The teacher taught us various ways of designing and he also encouraged us to be more creative in our work. He did not stop at that but also taught us various skills like marketing, branding, pricing and good hygiene. The teacher equally emphasized the need for us be punctual so as not to disappoint our clients. We are grateful for this project, it is indeed changing our lives,” said Sylvia Madeje, Chonyi Mwarakaya Youth Group.
In 2017, the Kenya Red Cross Society (KRCS) with financial support from the European Union (EU) conducted a market survey across eight counties in North Eastern and Coastal Kenya. The objective of the survey was to establish viable livelihood ventures to guide the provision of livelihood support to youth.
The survey was conducted under the project: Conflict Prevention Peace and Economic Opportunities for the Youth in Kenya. This is a project that targets to empower youth to grow into economic and social actors. The programme supports youth with acquiring technical, life and business skills required by the job market, entrepreneurship development and life skills.
The report from the market survey has guided the implementation of the project. Through the provision of livelihood component, youth are taken through a number of training to enable them acquire knowledge and skills in entrepreneurship, business planning and management. They are taught how to draft business plans for their chosen livelihood ventures and later trained on their specific business idea before they are handed their start up kits.
Chonyi Mwarakaya Youth Group is one of the youth groups in Kilifi County supported under the project. The group’s business idea is to run a Décor and Events Management. This week saw the group undergo a training to enhance their skills in their chosen business venture.
“We are happy that our chosen business venture is marketable. I say this because we already are receiving orders from clients to plan their events. After this training we have an events to organize in a few weeks,” Kelvin Chinyezi, Chonyi Mwarakaya Youth Group. “We got the teachers contact and he is willing to support us whenever we need him, as youth we are grateful for this project. We remain committed to ensuring its goal to promote peace is achieved,” Kelvin Chinyezi.
Kilifi County has a total of 26 groups under the project with 15-10 members each. The groups choose their livelihood venture based on their interest, skills and with guidance from the market survey. The groups are equally encouraged to form Savings and Loans Associations to enable them borrow and loan money to one another for individual growth.
“We also link the groups to microfinance institutions to enable them access funds to grow their businesses. Most youth shy away from applying for loans including the funds allocated for them at the county level,” said Hakima Masud, project Officer, Kilifi County.
“To make it easier for them, we organize meetings with the concerned offices at the county. They are then taken through the process step by step,” Hakima added.
The project is implemented in: Kilifi, Mombasa, Kwale, Lamu, Tana River, Mandera, Wajir and Garissa. It target a total of 4,500 youth.